Strategic marketing for educational institutions (Record no. 548)

MARC details
000 -LEADER
fixed length control field 00606nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240731143546.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221021s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136689892
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number LB 2847
Item number .K68 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip and Karen F.A. Fox
9 (RLIN) 636
245 #0 - TITLE STATEMENT
Title Strategic marketing for educational institutions
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 484p.
Other physical details Illustrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Education
General subdivision Marketing
9 (RLIN) 17288
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Schools
9 (RLIN) 17289
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Long Loan Books
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Collection Books Main Campus Library Main Campus Library General Stacks 21/10/2022   LB 2847 .K68 1994 4844/2009 21/10/2022 1 21/10/2022 Long Loan Books

Powered by Koha