Strategic marketing for educational institutions (Record no. 548)
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000 -LEADER | |
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fixed length control field | 00606nam a2200205Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240731143546.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221021s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0136689892 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Chuka University Library |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | LB 2847 |
Item number | .K68 1994 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip and Karen F.A. Fox |
9 (RLIN) | 636 |
245 #0 - TITLE STATEMENT | |
Title | Strategic marketing for educational institutions |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River |
Name of publisher, distributor, etc. | Prentice-Hall |
Date of publication, distribution, etc. | 1994 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 484p. |
Other physical details | Illustrated |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Education |
General subdivision | Marketing |
9 (RLIN) | 17288 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Public relations |
General subdivision | Schools |
9 (RLIN) | 17289 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Long Loan Books |
Source of classification or shelving scheme | Library of Congress Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | General Collection Books | Main Campus Library | Main Campus Library | General Stacks | 21/10/2022 | LB 2847 .K68 1994 | 4844/2009 | 21/10/2022 | 1 | 21/10/2022 | Long Loan Books |