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Strategic marketing for educational institutions

Kotler, Philip and Karen F.A. Fox

Strategic marketing for educational institutions - 2nd ed. - Upper Saddle River Prentice-Hall 1994 - 484p. Illustrated

ISBN: 0136689892

Subjects--Topical Terms:
Education--Marketing
Public relations --Schools

LC Class. No.: LB 2847 / .K68 1994

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