Essentials of Contemporary Advertising/ (Record no. 3487)

MARC details
000 -LEADER
fixed length control field 00593nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230317143232.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221221s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-313666-0
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number BSL HF 5821
Item number A74 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F. and Shaefer, David H.
9 (RLIN) 2592
245 #0 - TITLE STATEMENT
Title Essentials of Contemporary Advertising/
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mc Graw Hill
Name of publisher, distributor, etc. New York
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 558 P.
Other physical details Includes Bibliographic Reference and Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 9045
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schaefer, D. H.
9 (RLIN) 9046
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Long Loan Books
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        General Collection Books Main Campus Library Main Campus Library Business Studies Library 21/12/2022   BSL HF 5821 .A74 2007 4188/2009 21/12/2022 21/12/2022 Long Loan Books

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