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Essentials of Contemporary Advertising/

Arens, William F. and Shaefer, David H.

Essentials of Contemporary Advertising/ - Mc Graw Hill New York 2007 - 558 P. Includes Bibliographic Reference and Index

ISBN: 978-0-07-313666-0

Subjects--Topical Terms:
Advertising

LC Class. No.: BSL HF 5821 / A74 2007

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