Customer relationship marketing:Theoretical and managerial perspectives (Record no. 20290)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250812152852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250811b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781944659745 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka university library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.5 .M35 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. and Agarwal James |
| 9 (RLIN) | 21122 |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship marketing:Theoretical and managerial perspectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | World Scientific |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 348 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relation--management |
| 9 (RLIN) | 21123 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 9 (RLIN) | 21265 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection Books | Main Campus Library | Business School Library | Fiction | 01/07/2025 | Donation from Books for Africa | 5.21 | HF 5415.5 .M35 2021 | 28359/2025 | 11/08/2025 | 6 | 11/08/2025 | Long Loan Books | |||||
| Library of Congress Classification | General Collection Books | Main Campus Library | Business School Library | 01/07/2025 | Donation from Books for Africa | 5.21 | HF 5415.5 .M35 2021 | 28364/2025 | 11/08/2025 | 5 | 11/08/2025 | Long Loan Books | ||||||
| Library of Congress Classification | General Collection Books | Main Campus Library | Business School Library | General Stacks | 12/08/2025 | Donation from Books for Africa | HF 5415.5 .M35 2021 | 28394/2025 | 12/08/2025 | 9 | 12/08/2025 | Long Loan Books | ||||||
| Library of Congress Classification | General Collection Books | Main Campus Library | Business School Library | General Stacks | 12/08/2025 | Donation from Books for Africa | HF 5415.5 .M35 2021 | 28395/2025 | 12/08/2025 | 8 | 12/08/2025 | Long Loan Books | ||||||
| Library of Congress Classification | General Collection Books | Main Campus Library | Chogoria Campus Library | 01/07/2025 | Donation from Books for Africa | 5.21 | HF 5415.5 .M35 2021 | 28363/2025 | 11/08/2025 | 4 | 11/08/2025 | Long Loan Books | ||||||
| Library of Congress Classification | Main Campus Library | Chogoria Campus Library | 01/07/2025 | Donation from Books for Africa | 5.21 | HF 5415.5 .M35 2021 | 28362/2025 | 11/08/2025 | 7 | 11/08/2025 | Long Loan Books | |||||||
| Library of Congress Classification | General Collection Books | Main Campus Library | Igembe Campus Library | 01/07/2025 | Donation from Books for Africa | 5.21 | HF 5415.5 .M35 2021 | 28361/2025 | 11/08/2025 | 3 | 11/08/2025 | Long Loan Books | ||||||
| Library of Congress Classification | Main Campus Library | Igembe Campus Library | 01/07/2025 | Donation from Books for Africa | 5.21 | HF 5415.5 .M35 2021 | 28360/2025 | 11/08/2025 | 1 | 11/08/2025 | Long Loan Books | |||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | 11/08/2025 | 11/08/2025 | 11/08/2025 | Long Loan Books | ||||||||||||
| Library of Congress Classification | General Collection Books | Main Campus Library | Postgraduate Library | General Stacks | 01/07/2025 | Donation from Books for Africa | 5.21 | HF 5415.5 .M35 2021 | 28358/2025 | 11/08/2025 | 2 | 11/08/2025 | Long Loan Books | |||||
| Library of Congress Classification | General Collection Books | Main Campus Library | Postgraduate Library | General Stacks | 12/08/2025 | HF 5415.5 .M35 2021 | 28393/2025 | 12/08/2025 | 10 | 12/08/2025 | Long Loan Books |