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Customer relationship marketing:Theoretical and managerial perspectives

Malhotra, Naresh K. and Agarwal James

Customer relationship marketing:Theoretical and managerial perspectives - New Jersey World Scientific 2021 - 348 p.

ISBN: 9781944659745

Subjects--Topical Terms:
Customer relation--management
Relationship marketing.

LC Class. No.: HF 5415.5 .M35 2021

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