Basic marketing research: Customer insights and managerial action (Record no. 19558)

MARC details
000 -LEADER
fixed length control field 00592nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250718164907.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250718b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-337-10029-8
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number .C49 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Tom J., Tracy A. Suter and Gilbert A. Churchill
9 (RLIN) 19835
245 ## - TITLE STATEMENT
Title Basic marketing research: Customer insights and managerial action
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 348p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 19566
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     General Collection Books Main Campus Library Postgraduate Library General Stacks 18/07/2025 Donation from Books for Africa 4330.00   HF 5415.2 .C49 2010 26854/2025 18/07/2025 18/07/2025 Long Loan Books

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