Basic marketing research: Customer insights and managerial action
Brown, Tom J., Tracy A. Suter and Gilbert A. Churchill
Basic marketing research: Customer insights and managerial action - 9th ed. - Boston, MA Cengage Learning 2010 - 348p.
978-1-337-10029-8
Marketing research
HF 5415.2 / .C49 2010
Basic marketing research: Customer insights and managerial action - 9th ed. - Boston, MA Cengage Learning 2010 - 348p.
978-1-337-10029-8
Marketing research
HF 5415.2 / .C49 2010