Consumers' uses and gratifications of commercial websites advertising in Kenya: A case of Nairobi (Record no. 12993)

MARC details
000 -LEADER
fixed length control field 00567nam a2200169Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230717150218.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THE P 94.5
Item number .N33 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nabea, Henry Nkoru
9 (RLIN) 7872
245 #0 - TITLE STATEMENT
Title Consumers' uses and gratifications of commercial websites advertising in Kenya: A case of Nairobi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chuka
Name of publisher, distributor, etc. Chuka University
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 191 leaves
Other physical details Illustrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 9045
General subdivision Consumer uses and gratifications
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis & Dissertations
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   Not For Loan Thesis and Dissertations Main Campus Library Main Campus Library General Stacks 22/02/2023   THE P 94.5 .N33 2019 18481/2020 17/03/2023 1 22/02/2023 Thesis & Dissertations

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