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Consumers' uses and gratifications of commercial websites advertising in Kenya: A case of Nairobi

Nabea, Henry Nkoru

Consumers' uses and gratifications of commercial websites advertising in Kenya: A case of Nairobi - Chuka Chuka University 2019 - 191 leaves Illustrated

Subjects--Topical Terms:
Advertising--Consumer uses and gratifications

LC Class. No.: THE P 94.5 / .N33 2019

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