000 01074nam a2200241Ia 4500
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020 _a0333542460
040 _cChuka University Library
050 _aHD 30.22
_b.F47 1993
100 _aFerguson, Paul R.
_9787
245 0 _a Business economics :
_bthe application of economic theory /
_cPaul R. Ferguson, Glenys J. Ferguson, R. Rothschild
260 _aLondon:
_bMacmillan,
_c1993.
300 _axvi, 414 pages :
_billustrations ;
_c26 cm
490 _a Macmillan texts in economics
520 _aProvides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment
650 _aManagerial economics
_91444
650 _aBusiness economics
_91452
700 _aFerguson, Glenys J.
_91465
700 _aRothschild, R.
_91466
942 _cBK
_2lcc
_01
999 _c711
_d711