000 00404nam a2200133Ia 4500
008 221221s9999 xx 000 0 und d
020 _a0-07-253676-4
040 _cChuka University Library
050 _aHF 5823
_bB387 2004
100 _aBelch. G, E.
_92613
245 0 _aAdvertising and promotion an integrated marketing communication perspective
260 _aMcgraw hill
_bSandiego
_c2004
942 _cBK
999 _c3509
_d3509