000 00356nam a2200133Ia 4500
008 221221s9999 xx 000 0 und d
020 _a0-07-296472-3
040 _cChuka University Library
050 _aHF 5821
_bA74 2006
100 _aArens, Williams F.
_92605
245 0 _aContemporary Adverstising
260 _aMcGrawhill
_bBoston
_c2006
942 _cBK
999 _c3501
_d3501