TY - BOOK AU - Ferguson, Paul R. AU - Ferguson, Glenys J. AU - Rothschild, R. TI - Business economics : : the application of economic theory T2 - Macmillan texts in economics SN - 0333542460 AV - HD 30.22 .F47 1993 PY - 1993/// CY - London PB - Macmillan KW - Managerial economics KW - Business economics N2 - Provides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment ER -