Ferguson, Paul R.

Business economics : the application of economic theory / Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild - London: Macmillan, 1993. - xvi, 414 pages : illustrations ; 26 cm - Macmillan texts in economics .

Provides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment

0333542460


Managerial economics
Business economics

HD 30.22 / .F47 1993