TY  - BOOK
AU  - Kotler, Philip and Kevin Lane Keller
TI  - Marketing Management
SN  - 978-0-273-77983-4
AV  - HF 5415.13 .K68 2013 
PY  - 2013///
CY  - Boston
PB  - Pearson Education Ltd
KW  - Marketing management
ER  -