TY  - BOOK
AU  - Kotler, Philip and Karen F.A. Fox
TI  - Strategic marketing for educational institutions
SN  - 0136689892
AV  - LB 2847  .K68 1994
PY  - 1994///
CY  - Upper Saddle River
PB  - Prentice-Hall
KW  - Education
KW  - Marketing
KW  - Public relations
KW  - Schools
ER  -