Kotler, Philip and Karen F.A. Fox <br/><br/>
Strategic marketing for educational institutions 

 - 2nd ed. 
 - Upper Saddle River  Prentice-Hall  1994 
 - 484p.  Illustrated 
<br/><br/><label>ISBN: </label>0136689892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education--Marketing<br/>Public relations --Schools
<br/><br/><label>LC Class. No.: </label>LB 2847   / .K68 1994