TY  - BOOK
AU  - Zeithaml,V.A
TI  - Services markerting:integrating customer focus across the firm
SN  - 9780072961942
AV  - BSL HD 9980.5 Z45 2006
PY  - 2006///
CY  - Mc graw hill
PB  - Boston
KW  - service industries---marketing
ER  -