Zeithaml,V.A <br/><br/>
Services markerting:integrating customer focus across the firm 

 - Mc graw hill  Boston  2006 
 - 708p. 
<br/><br/><label>ISBN: </label>9780072961942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>service industries---marketing
<br/><br/><label>LC Class. No.: </label>BSL HD 9980.5  / Z45 2006