Arens, Williams F. <br/><br/>
Contemporary Adverstising / 

 - 10th 
 - McGrawhill  Boston  2006 
 - 614 P.  Includes Index 
 - .
<br/><br/><label>ISBN: </label>0-07-296472-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>BSL HF 5821   / A74 2006