Etzel, Michael J., Bruce J., Walker and William J. Stanton. <br/><br/>
Marketing 

 - MCGraw-Hill  Boston  2007 
 - 706p. 
<br/><br/><label>ISBN: </label>978-0-07-301634-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>BSL HF 5415  / .E89 2007