TY  - BOOK
AU  - Arens, William F. and Shaefer, David H.
AU  - Schaefer, D. H.
TI  - Essentials of Contemporary Advertising
SN  - 978-0-07-313666-0
AV  - BSL HF 5821  A74 2007
PY  - 2007///
CY  - Mc Graw Hill
PB  - New York
KW  - Advertising
ER  -