Arens, William F. and Shaefer, David H. <br/><br/>
Essentials of Contemporary Advertising/ 

 - Mc Graw Hill  New York  2007 
 - 558 P.  Includes Bibliographic Reference and Index  
<br/><br/><label>ISBN: </label>978-0-07-313666-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>LC Class. No.: </label>BSL HF 5821   / A74 2007