Arens, William F. and Shaefer, David H. <br/><br/>
Essentials of Contemporary Advertising 

 - Mc Graw Hill  New York  2007 
<br/><br/><label>ISBN: </label>978-0-07-313666-0 
<br/><br/><label>LC Class. No.: </label>HF 5821   / A74 2007