Peter, J. Paul <br/><br/>
Consumer Behaviour and Marketing Strategy 

 - New York  McGraw Hill  2001 
 - 582p.  Coloured illustrations 
<br/><br/><label>ISBN: </label>0-07-241064-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour
<br/><br/><label>LC Class. No.: </label>HF 5415.3   / .P468 2001