TY  - BOOK
AU  - Peter, J. P.
AU  - Donnelly, J. H.
TI  - A preface to marketing management.
SN  - 0-07-246658-8
AV  - HF 5415.13  .P48 2003
PY  - 2003///
CY  - Mcgraw Hill
PB  - Boston
KW  - Marketing Management
ER  -