Peter, J. P. <br/><br/>
A preface to marketing management./ 

 - 9th 
 - Mcgraw Hill  Boston  2003 
 - 280  Includes bibliographical REFERENCES And Index  
<br/><br/><label>ISBN: </label>0-07-246658-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  /  .P48 2003