TY - BOOK AU - McCarthy, E. Jerome and William D. Perreault TI - Basic marketing: A global managerial approach SN - 0256128774 AV - HF 5415.13 .M369 1993 PY - 1993/// CY - Homewood PB - IRWN KW - Marketing KW - Management KW - United States KW - Export marketing ER -