TY  - BOOK
AU  - McCarthy, E. Jerome and William D. Perreault
TI  - Basic marketing: A global managerial approach
SN  - 0256128774
AV  - HF 5415.13   .M369 1993
PY  - 1993///
CY  - Homewood
PB  - IRWN
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
ER  -