McCarthy, E. Jerome and William D. Perreault <br/><br/>
Basic marketing: A global managerial approach 

 - 11th ed 
 - Homewood  IRWN  1993 
 - Various pagings 
<br/><br/><label>ISBN: </label>0256128774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management--United States<br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13   /  .M369 1993