Perreault, W. D. <br/><br/>
BASIC MARKETING :A GLOBAL MANAGERIAL APPROACH 

 - Mcgraw Hill  Boston  2005 
<br/><br/><label>ISBN: </label>0-07-252523-1 
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / .P47 2005