Palmer, Adrian <br/><br/>
Principles of Services Marketing  

 - London  McGraw Hill  2011 
 - 525p.  Illustrated 
<br/><br/><label>ISBN: </label>978-0077-1295-14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / .P35 2011