Kotler, Phillip and Gary Armstrong <br/><br/>
Principles of marketing  

 - 14th ed. 
 - Boston  Pearson education limited  2013 
 - Various paging  Colored illustrations 
<br/><br/><label>ISBN: </label>0273779826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415   / .K68 2013