TY  - BOOK
AU  - Mahan Khalsa and Randy Illig 
TI  - Lets get real or lets not play: Transforming the buyer/seller relationship 
SN  - 9781591842262 
AV  - HF 5415.65 .K47 2008  
PY  - 2008///
CY  - New York 
PB  - Portfolio 
KW  - 1. Relationship Marketing 2. Customer Relation
ER  -