TY  - BOOK
AU  - Pearson Timothy R.
TI  - The Old Rules Of Marketing Are Dead
SN  - 978071788229
AV  - HF 5415 .P43 
PY  - 2011///
CY  - New York
PB  - McGraw Hill
KW  - Branding (Marketing)
KW  - Communications
ER  -