Pearson Timothy R. <br/><br/>
The Old Rules Of Marketing Are Dead 

 - New York  McGraw Hill  2011 
 - 240p. 
<br/><br/><label>ISBN: </label>978071788229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Communications
<br/><br/><label>LC Class. No.: </label>HF 5415 .P43