TY  - BOOK
AU  - Shefrin, Hersh
TI  - Beyond greed and fear; understanding behavioral , finance and the psychology of investing
SN  - 0875848729
AV  - HG 4515.15 .S53 2000 
PY  - 2000///
CY  - New York
PB  - HBS Press
KW  - 1.Investments-psychological aspects. 2.Stock exchanges-psychological aspects. 3.Finance-psychological aspects
ER  -