Armstrong, Gary., and Kotler Philip. <br/><br/>
Marketing; An introduction 

 - 6th (ed) 
 - New Jersey  Prentice Hall  2002 
 - Various Paging 
<br/><br/><label>ISBN: </label>0130351334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing