Boone, Louse E., and Kurtz, David L. <br/><br/>
Contemporary Marketing 

 - 6th (ed) 
 - Florida  The Dryden Press  1989 
 - Variuos pagings  Coloured Illustrations 
<br/><br/><label>ISBN: </label>003022814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing