TY  - BOOK
AU  - Perreault D. William ,Jr .,Ph.D. ,Cannon P. Joseph ,PhD and McCarthy Jerome E. , PhD.
TI  - Basic Marketing :A Marketing Strategy Planning Approach
SN  - HF 5415.13 .M369 2009
PY  - 2009///
CY  - New York
PB  - McGraw Hill
KW  - 1.Marketing Management
ER  -