Perreault D. William ,Jr .,Ph.D. ,Cannon P. Joseph ,PhD and McCarthy Jerome E. , PhD. <br/><br/>
Basic Marketing :A Marketing Strategy Planning Approach 

 - 17th,ED 
 - New York  McGraw Hill  2009  
 - 758p. 
<br/><br/><label>ISBN: </label>HF 5415.13 .M369 2009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.Marketing Management