TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: Analysis, planning, implecations and control
SN  - 0132435101
AV  - HF 5415.13 .K64 1997 
PY  - 1997///
CY  - New Jersey,USA
PB  - Prentice-Hall Series.
KW  - 1. Marketing--management
ER  -