Kotler, Philip <br/><br/>
Marketing management: Analysis, planning, implecations and control. 

 - 9th ed 
 - New Jersey,USA  Prentice-Hall Series.  1997 
 - 789p. 
<br/><br/><label>ISBN: </label>0132435101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing--management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K64 1997