Burns, Alvin C. <br/><br/>
Marketing research. 

 - 7th ed. 
 - New Jersey,USA  Pearson Education.  2014. 
 - 459p. 
<br/><br/><label>ISBN: </label>13: 9780133074673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .B779 2014.