TY  - BOOK
AU  - Hollis Nigel
TI  - The Global Brand :How To Create and Develop Lasting Brand Value In The World Market
SN  - 9780230606227
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - 1.Brand name products 2.Branding(Marketing)
ER  -