Hollis Nigel <br/><br/>
The Global Brand :How To Create and Develop Lasting Brand Value In The World Market 

 - New York  Palgrave Macmillan  2008 
 - 254p. 
<br/><br/><label>ISBN: </label>9780230606227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.Brand name products 2.Branding(Marketing)