Lamb, Charles W., Joseph F. Hair, Jr., Carl McDaniel <br/><br/>
Principles of marketing 

 - 8th ed. 
 - South -Western  Cengage Learning  2015 
 - Various Pagings  Coloured illuistrations 
<br/><br/><label>ISBN: </label>9781285432632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing