TY  - BOOK
AU  - Malhotra, Naresh K. and  Agarwal James
TI  - Customer relationship marketing:Theoretical and managerial perspectives
SN  - 9781944659745
AV  - HF 5415.5 .M35 2021 
PY  - 2021///
CY  - New Jersey
PB  - World Scientific 
KW  - Customer relation--management
KW  - Relationship marketing
ER  -