Malhotra, Naresh K. and  Agarwal James <br/><br/>
Customer relationship marketing:Theoretical and managerial perspectives 

 - New Jersey  World Scientific   2021 
 - 348 p. 
<br/><br/><label>ISBN: </label>9781944659745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relation--management  <br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.5 .M35 2021