TY  - BOOK
AU  - Nagle, Thomas T.
TI  - The strategy and tactics of pricing: a guide to profitable decision making
SN  - 013026248-X
AV  - HF 5416.5 .N34 2002. 
PY  - 2002///
CY  - USA
PB  - Pearson Education.
KW  - 1. Pricing. 2. Marketing--Decision making
ER  -